Denver Schedule and Sessions
We asked respected people from fields such as crowd sourcing, behavioral economics, data visualization and community engagement to help teach some of us what they know. And to help this feel even less like one advertising person lecturing to another, we’ve organized the sessions into workshops, not speeches. Each session (link to list of speakers/sessions) will consist of:
– 30-45 minutes of teaching
– 45 minutes of you putting that into practice
– 10-20 minutes of evaluation and discussion
Choose your sessions here. If you want some detail on any of the sessions please just scroll down beneath the form to get the details.
How to create participation?
Len Kendall, The3Six5.com
Today’s digital society allows people and organizations to be a part of virtually anything they want. We are no longer limited to our geography. We don’t have to be part of local groups in order to explore our passions. We don’t have to write letters to the editor to have our voices heard. And most importantly, if we choose to create, we’re easily able to find the niche audiences that will be interested in what we produce, and the ideas we have to share. As brands are beginning to experiment with participatory ideas, this workshop will explore what it takes for an idea to be participated in vs. simply ignored.
How to use science and technology to influence people’s shopping behavior
Craig Elston, Integer Group
So much of planning is about chasing after the new, the different, and the modern, and using these trends to connect brands with their audiences. But what role do some of these factors have in influencing a shopper’s behavior? How should we be thinking when it comes to making a person stop and take action? How should we be thinking when it comes to influencing a consumer’s decision? This workshop will cover different ways to influence shopping behavior and will explain how brands and retailers can create an environment that will turn a shopper into a buyer.
How to think Comic Book
Marc Weidenbaum, Disquiet
“Comics are just words and pictures,” the late great Harvey Pekar once said. The question is “Which words and which pictures?” This session focuses on how the broad array of types of comics (autobio, superhero, manga, newspaper, web, mini, gag, etc.) are conceived, produced, edited, published, and consumed. How do different visual styles telegraph different modes of consumption (niche, mass; casual, dedicated; regional, global)? And especially in regard to serial storytelling, how does the feedback of engaged readers play into a given comic’s ongoing development?
How to do we-search
Ari Popper, Brainjuicer
This session will help you challenge a central piece of MR dogma, namely, that practitioners should only ever ask people about their own motivations, actions and future behaviour. In the current ‘Me Research’ approach, researchers only ever ask ‘me’ about my actions, motivations, thoughts and future behaviour. We unite a number of strands of emerging research with completely new approaches and define a new map of market research: ‘We Research’, then learn how to put it into practice.
How to wander with purpose
Paul Isakson, Thinkers & Makers
Mike Tyson once said, “Everyone has a plan ’till they get punched in the mouth.” Well, a year ago I got hit and I decided it was time to re-evaluate my plans. In this session I’ll share how my personal journey of unplanning my career and finding a new path in life has changed the way I’ve been thinking about business, marketing and planning. In the workshop we’ll take a look at how to use this type of thinking to help brands find better ways of connecting with people. I wish I could tell you more, but that would mean I’d be making plans and I’m just not about that right now.
How to be effective
Scott Belsky, Behance
Great ideas only see the light of day when creative people and teams are able to get organized, harness the forces of community, and become better leaders of themselves and others. After years of research, Scott Belsky and his team at Behance have found a series of best practices common across some of the world’s most productive creative people and teams. Scott is the author of the national bestselling book “Making Ideas Happen” (Penguin Books, April 2010) and, as Founder and CEO of Behance, oversees the largest online platform of creative professionals. In this session, Scott will share practical tips that you can use to push bold creative projects to completion.
How to design for networks
Mike Arauz, Undercurrent
If you’re only using the experiences you design to get people’s attention, or even to simply interact with individuals, you’re missing out on the huge opportunity that digital technology enables: the opportunity to bring people together in order to share, cooperate, and work collaboratively towards a shared collective action. How can brands make the shift from speaking to groups of disconnected individuals to engaging powerful networks and communities?
What happens when we take our creative focus off the screen and place it back in the real world? In this workshop we will explore the opportunities that exist all around us to create visceral, real-world based experiences that are both meaningful and fun. We will discuss techniques to convey narrative, challenge expectations, and manage risk and reward as participants move through physical space. With a multi-disciplinary approach, this discussion will cover the basic components of “Situational Design”, and the emerging scene at the intersection of pervasive play, alternative reality gaming, transmedia productions.
How to stop Talking and start running
John Winsor, Victors & Spoils
More ideas. Faster. Cheaper. It’s the age we’re living in. How do planners thrive in this new world order?
How to sell music in a culture that has decided it should be free.
Grant Blakeman, Backstage
Everyone knows the music industry is in shambles, yet weʼre all listening to a greater amount and variety of music than ever. The old-guard labels are spending most of their energy trying to build time machines while culture marches forward. What has changed in the last decade? And what does it mean for musicians, bands, and other artists? Weʼll spend this session talking about what is happening in the music industry, what new business models are popping up, what it means for both artists and the marketers who help them, and what lessons we can learn and apply to other industries that are facing similar cultural & technological changes.
How to tell a good story.
Kate Lutz, Storyteller
Everyone loves a GOOD story. Our natural thinking pattern is in stories. When a presentation ends, folks remember the stories, with perhaps a few ‘data points’ hanging off the edges. A BAD story will send people scattering faster than a “phew, what’s that smell?.” In this session we will look at the elements and techniques of good stories. Consider common pitfalls. And have fun practicing storytelling out loud and with each other. When all is said and done, you will have the basic tools to confidently take your stories up a notch.
Why brands struggle with mobile, and how we can start to rethink it
Avin Narasimhan and Dino Demopoulos
Mobile is the latest in a constant stream of buzzwords swirling around the marketing world these days. “How do we extend our idea into mobile” is a phrase I’m sure we’ve all heard all too often. While some brands have found success, by and large, most struggle to develop interesting mobile experiences for people. This session will explore some of the reasons why that may be, and some ways we can start to rethink the challenge. And, we’ll try to put thoughts into action, and create something of our own.
How to design information
Michal Migurski, Stamen Design
How to Curate
Richard Rinehart, Berkeley Art Museum