2011 Speakers

Anders Bergstrom holds a Ph.D. in Consumer Culture Theory and oversees the consumer insight group at Protobrand. His expertise is focused on the interplay among consumption, markets and culture and how it relates to branding. Before joining Protobrand, Anders was a marketing professor. He has published extensively on the role of brands as agents of consumer culture. His writings have appeared in books and numerous journals including Journal of Macromarketing, International Marketing Review, Consumption, Markets and Culture and Journal of Product and Brand Management. Anders received his M.S. and Ph.D. in Marketing from Lund University, Sweden.






Farrah Bostick is a strategist and creative technologist with expertise in social media and mobile utilities. She has been a copywriter, planner, brand strategist & consultant and an innovations lead, working for agencies such as Wieden + Kennedy, TBWA\Chiat\Day and Mad Dogs & Englishmen on some of the most powerful brands in the world (Apple, Microsoft, NBC-Universal Television’s Syfy Channel and USA Network). She made innovation her focus as a partner at Hall & Partners, a brand and communications consultancy, and as SVP, Consumer Immersion in the Innovation Center of Excellence at OTX.

She is currently VP, Group Planning Director and semi-official “mobile queen” at Digitas in New York, working across clients including American Express, Mead Johnson, Comcast and Samsung. She is an advocate of ‘lean planning’ – applying Lean Startup and Agile development principles to brand strategy and creative development.




Collin Burry FIIDA, LEED AP, is a Design Principal and Regional Design Leader at architecture and design firm Gensler.  In 2011, Collin was recognized as a Fellow of the International Interior Design Association, a prestigious and exclusive honor. He has received over 50 awards for his work over the past 23 years, including National AIA Awards, Communication Arts, Business Week/Architectural Record, Solutia Doc, Dupont Antron, IIDA, Interior Designs BOY and the Magnolia Awards in China. An advocate for sustainability in design, his work has been included in over 46 books and publications, including Interior Design, Architectural Record, Fast Company and Metropolis

Collin’s projects both domestic and abroad, include a range of industries from creative to professional service.  He has designed projects for Apple, Pixar, Nokia, Encana, Nike, The Gordon & Betty Moore Foundation, Razorfish and Venables Bell. His product design includes Oxygen by Milliken and The One Collection by Martin Brattrud.




Joseph Carrabis
is Founder and CRO of The NextStage Companies, companies that specialize in helping clients improve their marketing efforts and understand customer behavior. Joseph has authored 25 books (most recently Reading Virtual Minds Volume I: Science and History) and over 500 articles in five areas of expertise. His books have covered cultural anthropology, database technology and methods, information mechanics, language acquisition, learning and education theory, mathematics, social network topologies, and psycholinguistic modeling. Joseph is also a Senior Research Fellow and Board Advisory Member for the Society for New Communications Research, a Founder, Senior Researcher and Director of Predictive Analytics for the Center for Adaptive Solutions and a member of Scientists Without Borders. He was selected as an International Ambassador for Psychological Science in 2010 specializing in trauma and AIDS therapies.





Ed Cotton joined BSSP in 1999. As director of strategy, he leads brand strategy development efforts for all BSSP’s clients, including consumer research and data analytics. Ed also started one of the earliest and most popular marketing blogs, Influx Insights . Prior to coming to BSSP, Ed worked at McCann Erickson in Europe, then in Seattle. In his spare time Ed is an avid amateur photographer.








Ethan Decker is Group Director of Insight & Strategy at The Integer Group, one of the largest shopper marketing and promotional agencies in the world. Along with his work at 72andSunny, Radar Communications, and Pure, he’s helped brands including Quiksilver, Roxy, Discovery Channel, G4TV, Wrangler Jeans, Callaway Golf, WD-40, Intel, Unilever, P&G, and Kellogg’s. He has done ethnographies in Tokyo and Toronto, focus groups in St. Petersburg and Sao Paulo, shop-alongs in Vancouver and Indianapolis, and statistical analyses in Matlab and S-Plus. Ethan has a BA in sociology and a PhD in urban ecology and human evolution, and he studied complex systems theory at the Santa Fe Institute. He’s been published in PloS ONE, Ann Rev Energy & Environment and other places. He’s competed in the Swing Dance US Open and the UPA Ultimate Frisbee Championships. And he’s got quite the collection of graphic novels.



Kat EganKat Egan has over 20 years of marketing and brand experience in entertainment, culture, innovation, technology and entrepreneurism. She founded the creative agency, Exopolis in 2001 (recently sold to Austin Ventures). She is one of the founding members of the Society of Digital Agencies (SoDA), is an active board member of Boulder Digital Works, a seminal post-graduate education program catering to the business, creative and technology leaders of the future and is also on the advisory board for SheSays, an organization that supports and advocates for women in the digital industry. Prior to Exopolis, she was the VP of Marketing at Warner Bros Records and a senior executive at David Byrne’s record label, Luaka Bop. Kat is a passionate advocate for a smarter, sustainable future – the convergence of innovation, culture, technology, and environmentally sound practices. You can follow her on Twitter @soulkat.




Jeff Erdmann has been coaching high school football for 20 years. Currently, he is the Head Coach of Rosemount High School’s football team and has taken the team from a 1-8 record to being State runners up in 2010, a fact that has contributed to him being named the Football Coach of the year by the Minnesota Vikings. Rosemount is by far not the exception in Jeff’s career in terms of improving teams – he has accomplished similar feats in all of three of his previous head coaching positions. Jeff has spoken at numerous football coaching clinics and has put a lot of his time and skills towards creating football related community service programs. Along with his BA and teaching diploma, Jeff holds a Master of Arts in Athletic Administration from the University of St. Thomas .






Ken HabartaKenneth Habarta has worked at the intersection of creativity, strategy and communication for the past decade – – helping clients frame problems, visualize strategy, generate ideas, and bring insight to their business. He has introduced Evangelicals to Fortune 500 companies, showed Michelin the value of talking to younger Gearheads, developed a social media unit for Sprint, moved IBM’s marketplace understanding to the next level, built a network of Scouts to report from the frontlines of pop culture, founded a creative resource within a Media agency, and wrote a book about Bank Robbery. He is a graduate of School of Visual Arts and Columbia Business School – proof that art and commerce co-exist harmoniously. He lives in New York with his wife and two sons. You can find Ken on twitter and LinkedIn.





J.C. Herz is a technologist with a background in biological systems and computer game design. Her specialty is massively multiplayer systems that leverage social network effects, whether on the web, mobile devices, or more exotic high-end or grubby low-end hardware. She is the founder of Batchtags LLC, which provides large data analytics and interactive visualization and decision support technologies and services to Fortune 500 companies and the federal government.

She has served as a White House Special Consultant to the Office of the Secretary of Defense, and as an advisor to DARPA. Defense projects range from web 2.0 knowledge management strategies to a computer-game derived interface for next generation unmanned air systems. J.C. currently serves on the National Academy of Science’s Standing Committee on Technology Insight (TIGER) and NAS’s Committee on Games, Modeling and Simulation. J.C. is the author of two books, Surfing on the Internet (Little Brown, 1994), an ethnography of cyberspace before the web, and Joystick Nation: How Videogames Ate Our Quarters, Won Our Hearts, and Rewired Our Minds (Little Brown, 1997), a history of videogames which traces the cultural and technological evolution of videogames, and how they shaped the minds of a generation weaned on Nintendo. Her books have been translated into seven languages.




Kristina Pifer is a user experience designer with more than a decade of industry experience. Currently, she is the Executive Design Director at Change.org, where she is designing a platform that empowers people across the globe to drive local, social change. Previously, she built and led the product design practice at Butler, Shine, Stern & Partners, an award-winning agency in Sausalito, CA. Her portfolio of work includes projects for Williams-Somoma, Priceline, Charles Schwab, and Take Care Health, among others. Kristina is also passionate about cause-based programs and has provided design leadership for projects with Hopelab, CommonSense Media, and George Lucas’ Edutopia






Colin Raney is a Design Director at IDEO where he works with clients to design and develop new business opportunities. He’s worked across a wide range of industries and problem spaces including consumer technology, retail, CPG, robotics, finance, education, and automotive.Prior to IDEO, Colin was an architect for large-scale software systems. His work has taken him around the world (literally), allowing him to meet people from all walks of life. Somewhere along the way, he lost interest in machines and became fascinated by people, (which is possibly how he ended up at IDEO). Colin holds an MBA from Carnegie Mellon and a B.S. in Information Systems from the University of North Texas.






John Marshall Roberts teaches people and organizations how to overcome cynicism and inspire. He is a communication expert and applied social scientist with a subversive sense of humor, and more than a decade of strategic consulting experience. His bestselling book “Igniting Inspiration: A Persuasion Manual for Visionaries” delivers an innovative paradigm for creating inspirational media and messaging called Worldview Design.

A dynamic and popular speaker and workshop leader within the sustainability movement, John has recently been invited to speak by a variety of leading organizations, which include the US White House, Sustainable Life Media, LOHAS, the SustainAbility (England), and TEDx (New Zealand). He is founder of the innovative communication research firm, Worldview Thinking.





Dr. Pamela Rutledge is co-founder of A Think Lab, a consulting firm that helps organizations and professionals to learn to see in a new way with workshops and presentations in creativity, transmedia storytelling, the social and neuropsychological impact of new media, and story development for branding and advocacy. She is also Director of the Media Psychology Research Center, a non-profit organization that researches and assesses emerging media applications for impact and effectiveness and educates the public about the positive potential of media technologies.

Pam is on the faculty of Fielding Graduate University’s Media Psychology and Social Change program and an instructor of media psychology, social media and emerging technologies, audience profiling, and transmedia storytelling at UCLA Extension and UC Irvine Extension Business School.  She is a writer, researcher, and authors a blog for Psychology Today.com called “Positively Media.” She is Editor-in-Chief of the Media Psychology Review academic journal. Pam is a frequent expert source on media psychology and the cultural and psychological impact of social media and emerging technologies. She speaks frequently and is often quoted in the national mass media, among them Good Morning America, ABCnew.com, Daily Finance, Toronto Sun, Education Week, ZDNet, and USAToday.

Pam began her career in visual design and corporate identity development.  She holds a PhD and MA in media psychology, an MBA, and a BA in Studio Art.  She is based in the San Francisco area.




Adam Siegel is the CEO and Co-Founder of Inkling Inc. based in Chicago, IL. Inkling provides crowd-sourced forecasting solutions to large organizations using Inkling Markets, their prediction market platform. At Inkling, Adam is responsible for the development of Inkling Markets’ user experience and business consulting efforts. Before co-founding Inkling, Adam worked in the Accenture Technology Labs where he led research on next-generation user-interfaces and served over a dozen clients across multiple industries for over a decade. Adam has spoken at numerous conferences and classrooms on the topic of prediction markets and has been published or quoted in Harvard Business Review, The New York Times, Business 2.0, Forbes, Business Week, Techcrunch, Wired, and the Economist. Adam holds a Bachelor’s Degree in Political Science from Indiana University.




Ryan ArmbrusterRyan Armbruster is a passionate advocate for user-centered innovation.  In his role as creator and director of Mayo Clinic’s SPARC Design Lab, a ground-breaking center for innovation in healthcare services, to his current position as VP, Innovation at UnitedHealth Group, Ryan has shown that it take courage, care and compassion to improve the discipline and structure around the way companies innovate their services. Currently, Ryan spends his days increasing UnitedHealth Group’s ability to innovate and deliver meaningful experiences to its members and customers.

Ryan’s pioneering experiences in service design and innovation have provided him with deep insights on how to build new organizational competencies that deliver value, and he is a talented advisor, speaker and educator on this topic. This includes working with national organizations, speaking at prominent national forums and developing and teaching graduate-level courses and workshops.



Lisa Seward Perry and Amy SheilNaked Communications

Lisa Seward Perry has been breaking the rules of media since starting at Leo Burnett over 20 years ago. After becoming the youngest VP Media Director in Burnett’s history, Lisa went onto serve as Fallon’s North American Media Director for 11 years.

At Fallon, she built the agency’s reputation as one of the country’s most creative mediaoperations, winning every major media-creativity award, including one of only two U.S.wins for the Media Grand Prix at Cannes.
Lisa has been named an Adweek Media All-Star and an Ad Age Media Maven. She has judged numerous award shows, including the Jay Chiat Strategy Awards and the EFFIEs.

Amy Sheil has led the media departments at some of the most creative full-service agencies in the country, including Fallon and Crispin Porter + Bogusky. Her experiences have furthered her belief that creative and media always should be inextricably linked.

During her career Amy has developed cutting-edge approaches for clients like Best Buy,Coca-Cola, NBC Universal (including SCI FI, Bravo and USA) and Hulu.

Amy’s work has been recognized by numerous industry awards programs, includingCreative Media Awards, Cannes Media Lions, Adweek Buzz Awards and EFFIEs.



Stephen Hahn-GriffithsStephen Hahn-Griffiths is the Chief Strategy Officer for Leo Burnett. Originally from the UK, Stephen has over 20+ years of experience as a strategic thought leader and voyeur of human behavior. He got into the ad business after making a sharp U-turn from medicine to marketing – essentially making a switch from dissecting people to dissecting brands.

At Leo Burnett he oversees the agency’s 150+ person Strategy Group, including analytics, insight mining, participation planning and brand strategy – where he is responsible for leading the quest to yield behaviorally driven insight that fuels the engine of creativity. Prior to joining Leo Burnett, he worked at Saatchi and Saatchi, Bates, Grace and Rothschild, Doner and Mullen – where he was accredited with inspiring critically acclaimed work for clients such as British Airways, Coca-Cola, Mazda, Blockbuster, Land Rover, Expedia Inc, Zappos, Jet Blue and Four Seasons.

His academic achievements include an Executive MBA from New York University – where he was also the lead singer of the NYU college rock band. He has since apologized for the latter.

In his spare time Stephen is an avid soccer player and coach. He also loves to run long distance and is a veteran of several marathons and half-marathons. In 2007, he was quite possibly the first person to run the Boston Marathon while tweeting all the way.







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