Richard is passionate about storytelling in all its forms, be it a great ad campaign like Apple’s “Think Different” or the latest Batman movie. He believes human beings are hardwired to digest stories because they help us make sense of the world around us, and teach us something profound about what it means to be alive.
Richard spent 15 years in advertising as a group strategy director. He won a coveted IPA Effectiveness Award in 2010 for his work on Virgin Atlantic, gained a distinction for his thesis on the future of brands for the IPA Excellence Diploma, and acted as the lead strategist on a range of accounts including McDonald’s, Kellogg’s, Google and Intel.
In 2011, Richard moved to a San Francisco ad agency to be closer to his real passion: Hollywood. Throughout his time in advertising, Richard spent his evenings and weekends writing screenplays with the dream of one day being able to leave advertising behind and write movies for a living. At the beginning of 2013, this dream became a reality when one of his scripts landed him representation with a top management company and talent agency and led to a two-picture blind deal with Warner Brothers. At the end of 2013, Richard’s script “The Shark Is Not Working” made the coveted Black List, the annual list of Hollywood’s most-liked screenplays.