Ian Fitzpatrick: How to do Low Fidelity Data Mining

It’s never been easier to solicit and aggregate troves of data, but mining them for meaning that informs customer insights and great brand experiences requires that you build a homegrown toolkit for processing information quickly and at minimal cost.

In this session, Ian presented a tool he has created to allow planners to engage in better data mining. He also taught us the means by which you can extend it to suit your own particular curiosities and perspectives, and the platforms and tools that will be integral to making this toolkit useful on an ongoing basis. Working knowledge of HTML, PHP and SQL certainly not required, but a broad understanding of coding basics will come in handy.

You can download the tool – called Pollitt – here

 

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