Jess Selheimer: How to Launch a Crowd Funded Product

Crowdfunding is more than just “merchandising” a cool idea– it’s a new way of using the community to commercializing a product. To break through all the noise and vaporware, it takes a well defined strategy and marketing/pr efforts to achieve a desired level of awareness at launch, that converts to campaign backers who financially support your product (so you can manufacture it).


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