The Cultural Muscle Index


Since winning the Planning-ness Grant in 2013, the team at JWT New York have been hard at work proving something we all believe: that brands which operate at a cultural level are more valuable than those who are not. What’s more they’ve built an index which measures the cultural strength of brands.

You can read their brilliant presentation – unveiled at Planning-ness 2014 – below. Shortly, we’ll be making their data set publicly available, complete with instructions on how to use it.

In the mean time, enjoy.


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