Hugh Reynolds: How to make the most of mobile marketing technology


Digital marketing isn’t just about creating digital ads. Today there is a whole new raft of technology that can improve the interactions brands have their users, especially with regard to personalization and particularly in mobile. But with a huge number of acronyms and vendors the space is confusing. In addition, its easy to be cynical about the ability of these technologies to do more than “interruption marketing”. In this session we got an overview of the tech landscape (with a particular focus on mobile) , discussed how to build a good marketing technology stack and (importantly) how to ensure you are getting the most out of this most pervasive of digital relationships


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