How to use your brain to really sell – Roger Dooley

Are you making the critical mistake of using only features, benefits, and price to persuade your customers to buy? If so, you are selling to just 5% of each customer’s brain! Roger Dooley, author of the best-seller Brainfluence, will show you how to use simple techniques to appeal to the 95% of your customer’s decision-making that’s driven by non-conscious processes. You’ll learn about the hidden creative elements that can reduce sales, why most market research is wrong, how to make your brand more likable, and more.



head-11-hires (1) Roger Dooley

Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, and writes the popular blog Neuromarketing, as well as Brainy Marketing at He is the founder of Dooley Direct, a marketing consultancy, and co-founded College Confidential, the leading college-bound website. That business was acquired by Hobsons, a unit of UK-based DMGT, where Dooley served as VP Digital Marketing and continues in a consulting role.
Dooley is focused on spreading his ideas through writing and speaking, with limited engagements for training, coaching, and facilitation.

Dooley spent years in direct marketing as the co-founder of a successful catalog firm and also was director of corporate planning for a Fortune 1000 company. He has an engineering degree from Carnegie Mellon University and an MBA from the University of Tennessee.


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