How to use your brain to really sell – Roger Dooley
Are you making the critical mistake of using only features, benefits, and price to persuade your customers to buy? If so, you are selling to just 5% of each customer’s brain! Roger Dooley, author of the best-seller Brainfluence, will show you how to use simple techniques to appeal to the 95% of your customer’s decision-making that’s driven by non-conscious processes. You’ll learn about the hidden creative elements that can reduce sales, why most market research is wrong, how to make your brand more likable, and more.
Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, and writes the popular blog Neuromarketing, as well as Brainy Marketing at Forbes.com. He is the founder of Dooley Direct, a marketing consultancy, and co-founded College Confidential, the leading college-bound website. That business was acquired by Hobsons, a unit of UK-based DMGT, where Dooley served as VP Digital Marketing and continues in a consulting role.
Dooley is focused on spreading his ideas through writing and speaking, with limited engagements for training, coaching, and facilitation.
Dooley spent years in direct marketing as the co-founder of a successful catalog firm and also was director of corporate planning for a Fortune 1000 company. He has an engineering degree from Carnegie Mellon University and an MBA from the University of Tennessee.