How to merge the virtual and real worlds – Ana Serano
As our physical spaces and bodies make room for smart watches, sensors, mobile phone cameras, head-mounted displays, fitbits, smart jewellery, 3D printers, nano-bots, and all manner of things that make the physical world more digital and the digital world more physical, the time we have to stop, think and design our world with intention grows shorter. This un-workshop will stretch that time to ask the questions we should ask ourselves and prototype what frameworks we need to ensure that the new interactive and immersive experiences we create have intention, meaning, and take into account a much broader context than “just making the client happy.”
CFC Media Lab
Ana Serrano is the Chief Digital Officer of the CFC and Founder of CFC Media Lab, the world-renowned and award-winning institute for interactive storytelling created in 1997. Serrano is driving the digital transformation of the CFC into a unique blend of talent, product and company accelerator and creative production house. Most recently, she launched Canada’s first digital entertainment accelerator ideaBOOST with founding partners Shaw Media, Corus Entertainment and Google. To date, Serrano has directed the development of over 130 digital media projects, mentored over 50 start-ups, and has received numerous awards from the digital media, film, and theatre industries in both Canada and the U.S., including a DigiAward for Visionary of the Year, a Best Canadian Feature Film Award from the International Reel Asian Film Festival for her own transmedia production Prison Dancer: the Musical, and a Jim Blackaby Ingenuity Award for Body/Mind/Change.