Co-Founder/Partner, Ways & Means
With 10 years of marketing experience and deep digital media expertise, Diana specializes in challenger brand marketing, having managed media programs for some of the best-known challenger brands in the country, including Virgin America and Charles Schwab.
As Director of Marketing for GOOD Worldwide in Los Angeles, Diana managed all marketing efforts for the re-launch of the good.is community platform, contributing to hockey-stick community growth in less than a year. In partnership with Karen, Diana helped build the media department at Eleven Inc., establishing the agency’s digital media, search, and analytics practices.
Diana was named Direct Marketing News’ 30 Under 30 Direct and Digital Marketers in 2011, and also earned SF Bay Area Interactive Group’s 2011 Media Planner of the Year. Diana was born and raised in Maine and graduated Magna Cum Laude from Georgetown
University with a degree in Linguistics and Mandarin.