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Gabrielle Tenaglia: How to market entertainment in the shifting media landscape

People want to connect with each other. This has always been true. And brands have looked to relationships between people to understand how to build relationships and connect with their consumers. For years, technology has been changing the way people relate to both each other and to brands. Looking across Minecraft, Twitch, and TV we’ll look at some trends that are upending traditional entertainment models and will offer a new perspective on the relationships between brands and consumers.

 

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