Gareth Kay: How to live without the brand
Marketers and the folks who advise them (and that includes you!) obsess over the brand. But what if our obsession is wrong? What if we need to rethink what we do to focus on the end result, not the means? This session will lay out my misgivings with how we obsess over the brand and give practical advice about how we might do things that are more valuable to people and businesses.