Mark Barden is a partner in the highly-regarded consulting firm eatbigfish, who coined the term Challenger Brand in their influential book Eating The Big Fish. In addition to strategy consulting, Mark is an engaging speaker and outstanding facilitator, skilled at getting groups to breakthrough solutions. If you want to get the heart of the matter, Mark will get you there.
In his colorful career Mark has sold Guinness door-to-door, run with Nike, and started his own advertising agency to launch Yahoo! He’s won a Platinum Award for direct response marketing, taken a dot com public, and once warmed up a crowd for Ellen De Generes.
He is co-author of the book, A Beautiful Constraint: How to Transform Your Limitations Into Advantages, and Why It’s Everyone’s Business (Wiley, 2015)