Karen Halstead/Diana Ahrens: How to Use Media To Give Your Strategy Superpowers
In this session, you’ll hear how you can lean on the skills of your media teams to deliver superhuman briefs and strategies. You’ll get an update on what media planners do and what’s new with the major media types. We’ll also show you what traits media planners share with superheroes (we’re so humble) and how to leverage those to your advantage. Finally, we’ll work on a project together to see how those skills can enhance your work.