Ana Andjelic: How to create a modern luxury brand
What would you rather do: spend a $1000 on a pair of shoes, go swimming with the sharks or, retreat to a silent meditation where you can ponder the meaning of life? The difference between these options reflects the quick leap that luxury made in the past few years. There’s a lesson for all brands here. In my talk will explore what’s luxury today, how to differentiate mass versus luxury versus modern luxury and why we should care.