How to Change Behaviour: Learnings from the Extremes – Adam Ferrier

Adam Ferrier spent a long time studying sex offenders, which may why he is now working in advertising. Adam’s experience as a clinical psychological taught him a lot about what it takes to really change behavior, experience he will share with us.


Adam Ferrier

Adam Ferrier
CSO, Cumin&Partners

Adam Ferrier is a Consumer Psychologist and the …

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How to plan like an engineer – Venetia Taylor

Turns out, Engineers and Planners have a lot in common. And, from the perspective of a planner trained in creative agencies, we have much to learn from them.

In this session we’ll explore the Engineering approach to brand planning. It’s an approach that Google strategists use every day, building on our Engineers’ way of thinking …

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How to create agile organizations – Clay Parker Jones/Mark Raheja

Learn the essentials of 21st Century Organizational Design, helping to optimize your teams for speed, creativity, engagement and value. You’ll leave with a strong grounding in fundamentals, practice on real examples, and a toolkit for applying the ideas to your own organization.



Clay Parker jones

Clay is the Managing Director of Undercurrent, an …

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Shokoofeh Pourmehr
Simon Fraser University

As a PhD student in robotics and computer science, Shokoofeh is passionate about designing intuitive communication methods with robots. Shokoofeh has been fascinated by the immense potential of robotics ever since she co­created a team of soccer playing robots for an international robotics competition during her undergraduate studies.

Working with …

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How to merge the virtual and real worlds – Ana Serano

As our physical spaces and bodies make room for smart watches, sensors, mobile phone cameras, head-mounted displays, fitbits, smart jewellery, 3D printers, nano-bots, and all manner of things that make the physical world more digital and the digital world more physical, the time we have to stop, think and design our world with intention grows …

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How to conquer artificial intelligence – Scott Porter

Scott Porter works in marketing analytics, and I regularly use Artificial Intelligence algorithms to sort through large quantities of data and find plausible causal models for the interrelation of drivers, outcomes, and intermediate or mediating variables.

In facilitating discussions between marketers and modelers Scott has realized that the process of gearing up to work with …

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How to negotiate a hostage crisis – Paul Nadeau


The objective of this workshop is to provide all participants with insight and knowledge into how a hostage negotiation works and what steps are necessary for a safe and successful outcome.

Whether the subject in crisis has taken a hostage or is alone, barricaded and suicidal, there are essential steps that are taken in …

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How to create wealth in the 21st century – Dan Goldstein & David Martin

DEM Headshot1

Dr David Martin

Dr. David E. Martin is the Founder of M·CAM® the international leader in innovation finance, trade, and intangible asset finance. Actively engaged in global ethical economic development, Dr. Martin’s work includes financial engineering and investment, public speaking, writing and providing financial advisory services to the majority of countries in the world.…

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How to understand body language – Mark Bowden

Understanding what people might be really feeling, even when they are not vocalizing it, is key to any strategist’s job. And it’s not just what other people’s body language that matters – your job calls for presenting and persuading under extreme pressure. What your listeners think of your data, research, ideas, plans, and your entire …

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How to use data to improve the world – Jeff Kirschner


Jeff Kirschner

Jeff is an award-winning entrepreneur who has built companies in the mobile and social media sectors. Prior to entering the world of technology startups, he spent years in advertising creating campaigns for Fortune 500 companies. Jeff also spent a year backpacking around the world, an experience that opened his eyes to the …

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